Victoria's Secret On The Move In Perimeter

After Crate & Barrel's closure, work will begin on their 12,700 s/f space to suit the needs of its new tenant, Victoria's secret. With such a big space, I would not be surprised to see their new concept store "VSX" pop up along with the flagship brand. Expect an opening by years end.

Crate & Barrel Closing Perimter Mall Store June 8

Crate & Barrel has announced the closure of their 14 year old store on the upper level of Perimeter Mall. Being a housewares-only store may have contributed to the decision to close it, as the companies priority now is stores with furniture too. No word on closing sales, but the doors will close for good, June 8. Two remaining stores are located at Lenox Square and on North Point Parkway.

Dillard's Announces Closure Of Multiple Underperforming Stores... Atlantic Station On That List?

Dillard's department store announced this week that it will multiple underperforming stores and said they will limit new store openings in 2009 to 5 as they attempt to attract more affluent shoppers, adding more upscale products and labels. On a recent (accidental and unfortunate) visit to the shopping disaster that is Atlantic Station I visited the Dillard's and it seemed as though I could count the number of shoppers with two hands, clearly the number of associates outnumbered shoppers by at least 3 to 1. Its a wonder they have stayed open as long as they have, for that location is just not right for their store.

Did someone say Closing Sale?

Victoria's Secret Tests New Concept Store

Victoria's Secret recently debuted a freestanding store to test its new yoga collection VSX. Located in the Easton Town Center near Columbus, Ohio, the headquarters of Limited Brands, the parent company of Victoria’s Secret, the 2,000-sq.-ft. store offers the full line of VSX apparel, which is also sold in 30 Victoria's Secret stores across the country, including sports bras, athletic pants, yoga pants, T-shirts and other merchandise. "VSX is performing to expectations, and we continue to be confident about its potential," said Sharen Turney, CEO of Victoria's Secret. With the introduction of Gilly Hicks; by Abercrombie and Fitch and the success of lululemon Athletica, it s really no surprise to see V.S. getting in the yoga / activewear craze. While nothing has been said in regards to a national launch of the new concept, Atlanta is sure to be in the markets considered for a store.

Aldi Opens Newest Atlanta Location

German based grocer Aldi will opened their 22nd Atlanta area location this week. The new store is located at the corner of Clairmont Rd. and Buford Hwy in "Crossroads Village" shopping center. Located on land that formerly housed a PIKE Family Nursery, the shopping center also includes a new El Pollo Loco restaurant with various other smaller merchants opening soon. Known for its low prices and "no frills" expect minimal decoration of the store and low levels of staff. One noticeable difference at this grocery store, shopping carts must be rented, a 25 cent deposit is inserted into a contraption on each cart that is returned to the customer after use and return of cart to specified area.

XDC Motor Sports Relocating To...Phipps???

XDC Motor Sports, currently located across from Landmark Diner on Cheshire Bride and formerly known as 404 Customs is apparently adding a second location. The 2nd level at Phipps Plaza seems to be a bit of an odd choice though. Located between The Sharper Image and The American Cafe, the wall reads "XDC Opening Soon". I would guess they hope to attract and take orders from the affluent shoppers of Phipps Plaza and but do all actual work at their streetside, Cheshire Bride location. Expect to see this store open by early to mid June.

Know Style Goes Bye Bye

Know Style a store that seems to somehow appear in many of the areas finer malls abruptly closed their store at Lenox Square. Located in the former Polo store on the main hall, there were reports of multiple fights occurring both inside and just outside the store. Apparently there are many issues with the interior of the store, the AC in particular that may be reasons that SIMON has been unable to land a reputable retailer for this prime spot in the mall.